Video for Qualtir Team
In a minute, I tell you my reasoning for responding to a CMO position
Prokhorov Aleksei
Chief Marketing Officer / Performance Marketing Lead
Argumentation - Qualtir
For
- Since 2019 I've been working with mobile apps
- Performance marketing is a key expertise, love working hands on. Average performance budgets ~$250,000/month , and over the last 3 years over $5,000,000;
- I work with SKAdNetwork, but also run traffic on Web2App and the Web
- Analytics - I work with Amplitude, Google Analytics 4, Appsflyer;
- Growth-hacking - Created a growth team within the product, running 15 hypotheses a week across the AAARRR funnel, blogging about it;
- Team Management - Manage a team of 12 people, work with people, not the result of their labor;
Maybe
- Experience in the US market, and the international market in general. Not focused on the CIS. I have been working with international products for the last 5 years.
No
Professional experience
Successfully lead one project at a time, bringing it to completion with maximum impact and results.
Chief Marketing Officer
1) Entering the Worldwide market (USA, Tier1, Tier2, Tier3) with the product https://sacrill.com/.
2) User acquisition on own products https://sacrill.com/ , https://newmindstart.com/ . Increase monthly performance marketing budget from $50,000 to $350,000.
3) Increased the number of courses in advertising from 30 to 60
4) As Chief Marketing Officer/CMO managed a team of 8 people (user acquisition managers, motion designers, creative producers).
1) Entering the Worldwide market (USA, Tier1, Tier2, Tier3) with the product https://sacrill.com/.
2) User acquisition on own products https://sacrill.com/ , https://newmindstart.com/ . Increase monthly performance marketing budget from $50,000 to $350,000.
3) Increased the number of courses in advertising from 30 to 60
4) As Chief Marketing Officer/CMO managed a team of 8 people (user acquisition managers, motion designers, creative producers).
Head of Digital/User Acquisition Lead
1) Product marketing lead for U LIVE (iOS, Android), Flirtymania (iOS), Flirtychat (Android) and web https://ulive.chat/, https://flirtymania.com/ ;
2) Performance marketing growth $30,000→$150,000/month while maintaining ROMI across traffic sources Google Ads, Meta Ads, Bing, TrafficJunky, Exoclick;
3) ASO: from 40,000/month to 100,000/month installations across all products;
4) SEO: organic traffic growth of 250,000→1,000,000/month across all products;
4) Email marketing: setting up automations, working with our own base of 1,350,000 addresses;
5) Push-marketing: working with a base of 7,000,000 users;
6) In the position of Head of Digital I manage the marketing department of 12 people - SEO/ASO, User acquisition managers, CRM marketing, performance/motion designers;
7) I created a Growth Team within the product, we test 10-15 hypotheses per week throughout the AAARRR funnel, I write about it in the blog https://getromi.com/growth_marketing.
1) Product marketing lead for U LIVE (iOS, Android), Flirtymania (iOS), Flirtychat (Android) and web https://ulive.chat/, https://flirtymania.com/ ;
2) Performance marketing growth $30,000→$150,000/month while maintaining ROMI across traffic sources Google Ads, Meta Ads, Bing, TrafficJunky, Exoclick;
3) ASO: from 40,000/month to 100,000/month installations across all products;
4) SEO: organic traffic growth of 250,000→1,000,000/month across all products;
4) Email marketing: setting up automations, working with our own base of 1,350,000 addresses;
5) Push-marketing: working with a base of 7,000,000 users;
6) In the position of Head of Digital I manage the marketing department of 12 people - SEO/ASO, User acquisition managers, CRM marketing, performance/motion designers;
7) I created a Growth Team within the product, we test 10-15 hypotheses per week throughout the AAARRR funnel, I write about it in the blog https://getromi.com/growth_marketing.
Senior Digital Marketing Manager
1) Setting up advertising (Google Ads, Yandex.Direct, Mytarget, FB, VK) and further optimization of advertising channels, managing a monthly budget of 1,000,000 rubles;
2) Messenger marketing (creation of content autofunnels in messengers whatsapp, viber, vk, fb messenger) with 0→300 sales per month on all content funnels. Read more about creating content funnels on my blog https://getromi.com/keeperfit;
3) Organizing and conducting webinars and autowebinars (Bizon 365);
1) Setting up advertising (Google Ads, Yandex.Direct, Mytarget, FB, VK) and further optimization of advertising channels, managing a monthly budget of 1,000,000 rubles;
2) Messenger marketing (creation of content autofunnels in messengers whatsapp, viber, vk, fb messenger) with 0→300 sales per month on all content funnels. Read more about creating content funnels on my blog https://getromi.com/keeperfit;
3) Organizing and conducting webinars and autowebinars (Bizon 365);
Portfolio
Over the past 10 years, I've gained experience working with companies from a variety of backgrounds, both product and marketing agencies. My work has covered a wide range of products, including health and fitness apps, dating sites, streaming services and casual games.
Traffic sources
Finding a product-channel fit is often complex. It requires careful research, testing, and optimization to make sure you're reaching the right audience through the most effective channels to maximize your marketing ROI.
Here's a list of the top traffic sources I work with:
Here's a list of the top traffic sources I work with:
Fresh stories from the blog
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